I worked at Yoga International for over four years as a UI/UX designer. I worked with the product and web development teams. As the sole web designer, my role at Yoga International was to enhance the user experience and create wireframes, user flows, mockups, final designs and prototypes for the website and mobile app.
Key Responsibilities:
User Interface Design
User Experience Design
Design System Development
Product/Feature Development
A/B Testing
Feature Testing
Design System
I created the Yoga International design system for the product and web development teams.
Colors
Typography
Content Cards
Buttons and Selectors
Inputs and Display
Navigation
Homepage Redesign
Yoga International needed to update the logged out homepage of their website to a more modern UI and to successfully increase conversions.
Improved the hero section with word marquee.
Improved the membership plans grid.
Improved the imagery and feature highlights.
Improved the membership content benefits.
Content Page Redesign
Yoga International has many content types within the product. It was important for this content to be easily accessible to it’s members and optimized for mobile.
Intuitive and updated UI.
Optimized for mobile and all responsive screen sizes.
Class Page
Meditation Page
Article Page
Pranayama Page
App Store Screenshots
Search Filters
There are many search pages on Yoga International for users to explore and find content. We needed to improve the search functionality by updating the UI to be more intuitive. Plus provide the users with consolidated results to prevent information overload by adjusting tags.
Intuitive and updated UI.
Dynamic filter options based on tags.
Optimized for mobile and all responsive screen sizes.
Improved search results.
In App Purchases
In app purchases needed to be implemented into the Yoga International mobile app. I developed the user flow for the new feature and created mockups for the UI/UX. Users needed the ability to select a subscription for the annual or monthly tiers upon creating their account. Users also needed access to other scenarios like delete account, app anonymization and control over membership details.
Improved user flow
App subscription details and selection.
Account management.
Move Together Live
During the pandemic Yoga International wanted a way to provide their members with a platform to stay connected and to continue practicing together. Move Together Live was a way for members to do just that. We designed this feature to let users signup and register for Yoga International live practices via ZOOM. Users could view a calendar of upcoming practices, register and add the practice to their native calendar.
Weekly live practice calendar.
Practice scheduling and registration.
Live practices via ZOOM.
Other Work
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ChannelApe
UI/UX Designer & Developer 2018-2019
ChannelApe is an inventory operations platform where all things ecommerce and retail can be managed.
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Otreva
UI/UX Designer & Developer 2014-2018
Otreva is a web development agency that specialized in digital strategy and creating great user experiences for websites and mobile apps.